Must My Aspiring Content Creator Friend Cease Exploiting People for Content?

One Side: Beth

At times she films me while having a meal. I’ll see myself on her social media – it’s like a jumpscare.

A close companion of a decade, Marielle, labels herself the “creativity monarch”. It can be amusing for a bit, but it strains our friendship.

Being highly outgoing, she feels the need to record everything constantly. When we eat out, her motto is, “The phone eats first,” and takes photos with the flash on, which induces embarrassment. It's unpleasant when other people see her performing for the camera – I experience vicarious awkwardness. It also frustrates me because meals lose their warmth.

She isn’t exactly an online personality yet, but Marielle is trying to be. She creates vlogs about living in our city, a day in her life, and her styling career. The material is quality, I’ll give her that, but I don’t want to be involved. Sometimes I'm captured while dining, or simply tagging along. I’ll see myself on her feed later, and it pops up like a surprise: I’ll have bare-faced, an awkward face or be captured mid-bite. It’s uncomfortable.

She also anticipates that I will to record her at inconvenient times. Sometimes I'm in conversation to another person, or we're simply spending time in the street. I feel like our friendship has turned into me serving as her unpaid videographer. She could easily hire someone if she wanted professional shots. When I brought up my discomfort about this arrangement, she brushed it off. She’s taken me to a couple of industry functions, which were appreciated, but that doesn’t make up for all the energy I invest assisting her create material.

I appreciate that Marielle has supported me with my career in design, but I resist our friendship to become just a ledger of exchanges. I don't believe she's insincere or dishonest, but sometimes I feel that if the camera is out, we will begin acting in a way that makes us look good for her channel.

Her directive is, “Alright, smile for the camera!” and film me smiling with another. It’s so silly. I need her to recognize that our decade-long friendship still has limits. I love being with her, but I also want to enjoy it without being filmed, altered, or shared for an audience. I’m not a accessory for her online persona.

The Other Side: Marielle

I want Beth to see that the creations we make together can get us a foot in the door.

I am passionate about creating videos. It’s not just a hobby; it's integral to who I am. Creating videos and documenting experiences online allows me to express myself and connect with people in new ways.

I wouldn't label myself as a professional creator yet, but it's savvy to make money from your passions. I look up to people on TikTok who execute that style of informal, self-made content creation.

Content creation is my interpretation of engaging with life: observing the details, sharing them with an audience that appreciates the craft behind it. I never intend to make my friend uneasy. Taking her to industry events was my way of sharing opportunities, giving her a chance to witness behind-the-scenes moments that could help her career in design too. That’s not blackmail, it’s just being pragmatic.

I’d still take her to such functions even if she didn’t help me, but I desire her to see the benefits the content we create together can get us: a foot in the door. I know not all people likes being on camera, but sometimes unplanned moments is what makes material genuine. Appearing on video occasionally is part and parcel of being my companion. I'd remove anything she requested, but she has never asked yet.

I don't demand anybody to be my personal filmmaker, but companions support one another in small ways. I thought filming a short video now and then would be enjoyable for Beth. Creativity flourishes in partnership, and having Beth around makes endeavors lively and pleasurable. I don't compel her to take part in anything, and I would never intentionally embarrass her. But creating content jointly sometimes is part of how I document our shared experiences.

I value Beth’s friendship deeply and don’t want making videos to drive a wedge between us. I’m willing to compromise: like requesting permission before filming, and steering clear of shots that might make her uncomfortable.

This is not about control, it's regarding expressing my perspective while still considering hers. Clearly making content is not a replacement for genuine friendship: it's merely part of how I experience life and I desire her to be included in a way that’s enjoyable for both of us.

The Jury: Public Sentiment

Is it right for her to stop recording herself and her friend when they are socializing?

There’s nothing more excruciating than having a companion point a camera at you. I understand that it’s Marielle’s passion, but I don’t make friends come to my workplace. Perhaps she can find influencer friends to collaborate with. With the uncertain future of technology, human connections are the only thing we have – don’t waste them!
A respondent, 25

If you’re doing something professionally, it's unfair to expect your friends for help every time, even if they have done it before. If Marielle loves creating, that doesn’t mean all those around her is content. She needs to respect her friend's privacy.
Another reader, 26

She may enjoy producing videos and showing off her life publicly, but it isn't for everyone. It’s nice she has helped her friend professionally, but she must to hear what Beth wants.
Emma, 27

It seems like you care about each other, so hold on to that and make sure it’s the focus in your relationship. Foster some authentic experiences, where genuine feelings are stored, not online archives. Even celebrities who seem to share their worlds actually have more secrecy than it seems.
One opinion, 53

She seems to be neither present nor genuine when they're together – she’s working. Both seem confused as to where the line is. The solution lies not in trying to change one another, but in each setting defined boundaries around what is comfortable to them and seeing if there is an mutually agreeable compromise.
Barbara, 71

Your Turn to Be the Judge

Consider this question: is Marielle exploiting their bond?

William Montgomery
William Montgomery

Elara Vance is an astrophysicist and science communicator passionate about making space exploration accessible to everyone through engaging articles.